Claire Sweeney helps revolutionise Parador Properties exhibition programme

JDA is currently testing a series of brand new regional television adverts for overseas property specialist Parador Properties in a bid to drive customers to its exhibitions.

The 30-second adverts feature Claire Sweeney relaxing on a beach in Spain, before jumping back into a regional exhibition and chatting with customers.

Producing the adverts and radio material meant that JDA's creative director, John Sheridan and account director, Rob Seal got to spend the day with the lovely Miss Sweeney. Rob, in a role change for the day, became Claire's personal stylist choosing her clothes for the shoot (with a little help from her mum)!!

It is hoped that the television adverts will increase the amount of people that visit Parador Properties exhibitions thereby giving the property experts the opportunity to speak face to face with more customers and increase the amount of inspection tours booked.

The advert sees Parador Properties adopting a more regional strategy to its exhibition programme as it uses a mix of TV, door to door, radio and DM to make customers aware of regional exhibitions.

 

 

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